One Commitment.
Countless Lives Saved.
Be the Leader Driving Safer Roads for Your People
Join India's largest corporate initiative to reduce employee road accidents through Technology, Counselling, and Recognition.
Road Safety is Non-Negotiable
HR leaders like yourself shape culture and protect employee well-being at work.
Yet one of the highest risks employees face lies beyond the workplace — the road.
Today, road safety is not just compliance. It is a leadership responsibility.
The Harsh Reality
The situation on India's roads demands immediate action. Protecting people - the most valuable asset any company has - can no longer wait.
400+
DAILY ROAD FATALITIES
Lives lost every single day on Indian roads
₹5 Lakh Cr+
ANNUAL ECONOMIC LOSS
The staggering cost to the nation
11%
OF ANNUAL ROAD DEATHS
India accounts for 11% of global road accident deaths
4.5 Lakh
SERIOUS INJURIES
Life-altering injuries affecting families and productivity
30%
WORK-RELATED TRAVEL ACCIDENTS
Accidents involving employees travelling during work hours
16 Lakh+
COMPANY LOSSES
Annual loss due to employee road accidents
DID YOU KNOW?
India recorded 55 accidents and 20 deaths every hour in 2023.
Five Pillars of Road Safety
Driving Safety Policy
A written policy sets expectations before journeys begin.
Training & Awareness
The right training builds awareness that turns into lasting behavior change.
Technology Integration
Technology (Driving Safety Apps, etc.) analyzes driving behavior to generate insights.
Behavioral Reinforcement
Provide counselling for those who struggle and reward those who improve.
Impact Metrics
Metrics provide tangible evidence of progress, enabling informed decisions.
Together, these five pillars form a comprehensive and practical approach to road safety. When implemented in alignment, they drive consistent behavior change and deliver measurable safety outcomes.
15 Cr+ Lives
at Risk Daily
Every employee on the road is a life that matters. The time to act is now.
Turning Commitment Into Action
Your 3-Step Journey to Safer Roads
Assess Road Safety Readiness
You will receive an email with a short assessment link to evaluate your road safety practices.
Establish our 5-Pillars
Implement our proven framework, shared with you after the completion of the 2nd step.
We're With You Every Step
From assessment to implementation, our team ensures your road safety journey is smooth and impactful.